PROBLEM
Mass emails, generic RFI forms, and one-size-fits-all content fail to grab students' attention. If your outreach doesnt focus on the students unique interests and aspirations—or feel personal and experiential—you lose their attention in an instant.
PROBLEM
Most students aren't ready to take action immediately. Without tools to track engagement and follow up effectively, potential prospects slip through the cracks.
PROBLEM
While we all appreciate the importance of having 1-to-1 outreach, departments struggle to deliver it with limited time, staff, and budget. Scaling personal engagement feels impossible.
PROBLEM
Recruitment efforts live in separate faculty inboxes and channels, leading to disjointed communication, missed follow-ups, and an uncoordinated experience for prospective students.
PROBLEM
Driving students from inquiry to enrollment requires constant fresh content. Departments lack the time, process, and resources to regularly create and manage engaging recruitment materials.
PROBLEM
Static, administrative-looking RFI forms fail to hook students. Without engaging experiences or a compelling reason to fill them out, prospective students do not fill these out.
PROBLEM
Your outreach relies too heavily on email, while students are more responsive on SMS, WhatsApp, Instagram, and social platforms. Departments miss engagement opportunities by not being where students are.
PROBLEM
You do not have easy-to-understand analytics regarding which students are interacting with your recruiting materials and when. This leads to missed or poorly timed follow-ups with your most interested prospects. Don't let your recruitment run blind.
PROBLEM
Faculty outreach can feel off-brand, inconsistent, or unpolished—damaging the university's image. Theres no process to ensure that every email or text reflects your brand and vision.
PROBLEM
Students choose mentors, not just universities. Faculty are best positioned to connect with prospects in their area of domain expertise, but without the right tools or training, they struggle to effectively recruit.
PROBLEM
Students interact with your brochures, website, and videos, but their next step isnt clear. Critical touchpoints—like your department website—are overloaded with information and distractions, preventing students from moving forward in your recruiting process.
During this focused session with our recruitment experts, we will cover:
Contact
215 West Michigan Avenue
Ypsilanti, MI 48197
+1 248-410-1667
Would you like to join our growing team? hello@touchpointlabs.io