VIDEO STORIES
When prospective students subconsciously sense the marketing agenda behind your content, they are less likely to take action. Video Stories showcase real student voices, build trust, spark excitement, and drive action—without adding to your team’s workload.
The best content is already happening—in practice rooms, during campus tours, and at events. Video Stories captures these moments directly from your students when the energy is high, turning them into a library of high-converting videos that builds trust with prospective students—without draining your time or budget.
Collect video stories in the moments that matter—after rehearsals, during away-game trips, at events, during advising sessions, campus visits, or digitally through email and texts. Every experience becomes an opportunity to grow your content library and engage future students.
Guide the narrative by pre-setting prompts that reflect common questions, uncertainties, or misconceptions prospective students may have. Craft video stories that speak directly to potential students’ needs, providing reassurance and inspiring confidence in your program.
Your students become your greatest recruiters. Prospective students feel like they’re hearing from a friend, not an institution—breaking down barriers and deepening interest.
Match video stories to each prospective student based on their interests—whether it's music education, commercial music, costuming, dance, or beyond. Every student sees the stories that speak directly to their path, making your outreach feel relevant and personal from the start.
During this focused session with our recruitment experts, we will cover:
Contact
215 West Michigan Avenue
Ypsilanti, MI 48197
+1 248-410-1667
Would you like to join our growing team? hello@touchpointlabs.io